Showcase site or online shop: which one to start with?

It is one of the first questions businesses ask us. The right answer depends less on technology than on how your customers buy.

The showcase site: present and reassure

A showcase site presents your business, your services and your work, then guides the visitor to a contact: a call, WhatsApp or a form. It suits services, providers and businesses whose sales close after a conversation.

The online shop: sell without intermediaries

A shop manages a catalogue, a cart, a payment and a delivery. It takes more organisation: photos, product pages, stock management and after-sales service.

• Do your customers buy without prior advice? Rather e-commerce.
• Does every sale require a quote or a conversation? Rather a showcase site.
• Not sure? An expandable showcase site can host a shop later.