The starting point.
The existing Squarespace shop offered beautiful pieces in a generic presentation: basic product cards, incomplete navigation, some missing pages and barely visible social networks. Nothing reflected the quality of the products or the brand’s Mauritanian heritage, while its customers, largely in the diaspora, buy with their eyes first and on mobile.
What we built.
We rethought the shop as a high-end fashion showcase, keeping AFUS’s identity, colours, products and imagery. The shop moves to WordPress and WooCommerce with navigation by collections (dresses, melehfa, scarves), more visual product pages, a slide-in cart, a simplified checkout and customer accounts. The whole experience is in French, designed mobile-first, with particular attention to performance and to preserving the existing search ranking.
Let’s turn your ideas into digital solutions.
Describe your need in a few lines. We come back to you with precise questions and a first direction.